If you share an account by sharing the password, the account could be stolen by anyone entrusted with the password, or discovered by a malicious actor if any one of those individuals falls for an attack. To make matters worse, sharing an account makes it much harder to use two-factor authentication (2FA) to protect the account. It also makes it difficult to detect an account compromise, since everyone who uses it will become accustomed to seeing login notifications from users other than themselves. If you ever need to change the password, you’ll need to update it with everyone who uses the account.

Many email and social media platforms allow you to create campaign or business accounts that can be managed by delegating to individual accounts. This setup allows users to log into their individual accounts, and post, tweet, or email as the campaign account, without allowing them to sign into the account directly, or requiring them to know the campaign account’s password. Direct use of the campaign account can then be limited to managing delegated permissions to individual accounts.

In this series, we discuss how to set this up for the most commonly used accounts. Topics will include:

Delegating email accounts to others

Delegating social media accounts to others

Need to share an account for a site that is not included below? Try doing a web search for “sharing account without sharing password” and the name of the site, or contact Campaign Helpdesk for assistance.

If the site does not support a way to share accounts without sharing passwords, find out more on When sharing passwords is your only option.

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